With Google Play tightening the security side with Virustotal and Bouncer (when the latter doesn’t crash, that is), you don’t see as much outright malware in that store anymore. However, one type of scammy apps that I still run into every week or so on Play are the ones that wrap some popular service, trying to get a cent or two from Admob.
Basically, it takes about 15 minutes to wrap any popular bank’s or web service’s mobile version in a WebView, stuff it with official-looking keywords, logos and descriptions, and publish on Play. Google can’t really do anything about it short of manual review of every single app. So anyone in the world (including some really not-so-well-off countries) who can write “hello world” for Android and subscribe to Admob, can then whip up a fully functional wrapper of a bank’s website, publish it in the US on Play, get a few hundred downloads from searches, and start collecting the Admob revenue.
For an extra bonus, they can also resell their install base to the real bad guys who can push a small update to the app and start stealing the actual credentials of the bank’s users. I don’t see an easy solution to this except the brands monitoring popular stores, and also trying to limit access to their services via WebView-like clients to at least raise the bar a bit for scammy developers. Because right now publishing a legit-looking service clone is ridiculously easy.